We use them every week, often multiple times, and at this point don’t think much of them, but they certainly make a subconscious impression on us. Virtually every bar, restaurant, and retail store in the Baltimore area gives the purple and yellow Big Boyz Bail Bonds pens to customers when a receipt needs a signature. It’s almost rare these days if you sign a receipt without a Big Boyz pen; they’re found everywhere in a seemingly endless supply.
According to their official website, Big Boyz orders 500,000 pens each year to distribute to locations all over the area. Anyone going out for lunch or dinner today will most likely spot a handful of the pens somewhere in the restaurant. The people at Big Boyz have made it their job to make sure every establishment in the city is using their pens.
This guerilla marketing campaign has made thousands aware of the Big Boyz name and the ubiquitous nature of the pens has made sure that name stays in our heads. Ideally I would never need to call a bondsman to come front my bail money, but should this situation occur Big Boyz would certainly be the group I’d call. Frankly, it’s the only bail bonds outfit I can think of off the top of my head; thus the brilliance of the pens. A few years ago many Baltimoreans wouldn’t have been familiar with or known of any bondsmen, but after using these pens countless times almost everyone in the city would immediately be able to rattle off the name Big Boyz Bail Bonds.
In a city with crime and arrest rates as high as Baltimore it’s a fantastic bit of advertising to get their name out there for everyone in the city to see. The truly genius move, though, was deciding on pens as a way of accomplishing this. Ballpoint pens, especially ordered in such vast quantities, are relatively cheap and are needed at all enterprises that offer goods or services. Produce them in two bold colors, spread them to as many places as you can possibly get to and you’ve got something people will remember.
Ask anyone what they used to sign a receipt from dinner this past weekend and you’re going to hear the Big Boyz name more often than not. I don’t think many would expect a group of bondsmen to have such marketing savvy, but they’ve created tremendous awareness for their business and their name is cemented in the heads of all Baltimoreans.
6 Comments
can bmoreyoungrepub please get on here and make a snide remark about how he has never used a big boyz bonds pen to sign a dinner receipt b/c the Charleston, Prime Rib, Salt, and other high-quality restaurants tend not to supply pens advertising bondsmen to their diners?
Great insight, Rabbi, but I’m obliged to dispute the color of the pens. A quick glance at http://www.bigboyzpens.com reveals self-proclaimed pink and yellow pens.
Thanks for the great article. If you ever need any pens or T-shirts just stop by any of our locations or go onto http://www.bigboyzpens.com to request them. BTW, you should become a fan at http://www.facebook.com/bigboyzbailbonds to keep up with all the latest information about us.
Robert
Marketing Director
Big Boyz Bail Bonds
I’m laughing so hard I can’t breathe. How on earth did the marketing director find Bohsandos? I wonder if he will become an avid reader.
Robert, please advice.
<3, Slam Shriver.
I’m laughing so hard I can’t breathe. How on earth did the marketing director find Bohsandos? I wonder if he will become an avid reader.
Robert, please advice.
<3, Slam
I’ve never used a Big Boyz pen to sign a receipt anywhere but in a bar, because the Elkridge Club, Tio Pepe’s, the Prime Rib, and the Oregon Grille don’t seem to accept them.